Q1 2024 Performance of Top Consumer Finance Apps on Android in Australia

In the first quarter of 2024, the Australian Android market saw notable activity within the Consumer Finance category. Data provided by Sensor Tower gives us a glimpse into the performance of the top apps in this segment.

Google Wallet had a varied quarter in terms of downloads, starting at 19K in the first week and peaking at 37K towards the end of February, before dipping to 23K by the end of March. Weekly active users showed an upward trend, initiating at 197K and reaching a high of 545K in the third week of March.

CommBank, from the Commonwealth Bank of Australia, observed its downloads fluctuating, with a notable spike to 15K in the last week of January and a dip to 9K by the close of March. Weekly active users remained relatively stable, hovering around 1.7M throughout the quarter.

NAB's NAB Mobile Banking saw downloads begin at 5K in the new year, ascend to 8K in late January, and then gradually decrease to 5K by the quarter's end. The app's weekly active users started at 572K and experienced a peak of 611K in late February, before declining to 551K.

Westpac downloads commenced the quarter at 4K, with a significant rise to 9K in the final week of January, followed by a descent to 5K by March's end. Active users counted at 503K in the first week, saw a slight mid-quarter rise, but ultimately dropped to 492K.

Lastly, ANZ Plus experienced downloads that started at 4.5K, peaked at 6.6K in the last week of January, and concluded the quarter at 4K. The weekly active users showed a modest increase from 66K to 72K over the three months.

The data from Sensor Tower provides more insights into these trends and the overall health of the Consumer Finance app market in Australia.